The New Pornographers' sixth album, Brill Bruisers, has a name that brings multiple connotations to mind. A reference to "brilliant bruisers" occurs in the title track, "and it was shortening it to 'brill' which made me think of the whole Brill Building connotation," A.C. Newman says, referencing the legendary office tower where the greatest pop songwriters of the 1960s pumped out their classics. "Or, it makes sense as just short for brilliant. The whole idea of being a brilliant bruiser–isn't that what everybody ultimately strives for, or what a person needs to succeed in this world? To be really intelligent and really strong at the same time? It just seemed to match this group of songs somehow." With the futurist sound of Brill Bruisers, the whole band embraces a more electric version of itself—bulked-up in chrome-plated armor, firing on all cylinders, and ready to steamroll anything in its path.